JOY BY DIOR
THE NEW FRAGRANCE
THE JOY OF DIOR
Fragrance news
JOY BY DIOR
THE NEW FRAGRANCE
JOY BY DIOR
THE BIRTH OF AN ICON
JOY BY DIOR
THE INTERVIEW
New products & best-sellers
Discover the Dior fragrances, timeless creations born of an alliance between the expertise and exceptional flowers of the Grasse region.
Discover
THE EMBODIMENT OF CREATION
Dior Perfumer-Creator since 2006, François Demachy exemplifies
all the expertise and strong creativity of Dior fragrances today,
perpetuating the heritage of the House.
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GRASSE, THE CRADLE OF PERFUMERY
The regions of Provence and the Grasse are intimately tied to the history of the house of Dior.
It is where Christian Dior purchased the Château de La Colle Noire, a place he said he felt
"as much a Couturier as a Perfumer". It is where, with his passion for flowers, he dreamed of Dior
flowers for Dior fragrances, grown on his estate.
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