Christian Dior, Couturier-Perfumer
Starting in 1947, Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier In doing this, he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.
Christian Dior, Couturier-Perfumer
February 12, 1947. In his salons at 30, avenue Montaigne, Christian Dior presented his very first collection. His sensational creations celebrated triumphant femininity: this was the birth of a revolution, dubbed the New Look. To accompany these cutting-edge looks, the couturier commissioned perfumer Paul Vacher to create a modern and sophisticated fragrance: "Make me a perfume that smells of love", he requested. Sprayed abundantly in the salons on the day of the fashion show, Miss Dior became the perfume of the New Look. This elegant green chypre – a subtle balance of citrus fruits, flowers and patchouli – expressed a new femininity, free and independent, able to break free from traditional codes.
"I feel as much a Couturier as a Perfumer" Christian Dior
Christian Dior, a passion for flowers
Very early on, Christian Dior developed a passion for flowers. As a child he learned their Latin names, created herbariums passing many hours in the rose garden of the family home in Granville. Having become a couturier he drew inspiration from flowers when designing the silhouettes of the New Look. He adorned women with dancing corollas and gave many dresses the names of flowers. The couturier wore a sprig of lily of the valley in his buttonhole at every fashion show and he also had it stitched into the hems of his dresses for good luck.
"The other night I dreamed that I was a little boy again and I returned to Granville with my mother (...) we left together from the other side of the entrance, towards my roses, towards all the scents of flowers, of the women of my enchanted estate" Christian Dior
THE FLOWERS AT THE HEART OF DIOR PERFUMES
An inexhaustible source of inspiration for the designer, flowers triumph above all in the composition of his fragrances. Already in 1947, with its rose and jasmine heart, Miss Dior expressed the essence and style of the brand's fragrances. A gifted gardener, Christian Dior knew all the secrets of flowers. For his perfumes he demanded quality and nobility, selected the crops and chose the purest of absolutes. His philosophy and high standards have been continued by Dior ever since.
From 1947 Christian Dior marked his desire to demonstrate as much boldness in the creation of his perfumes, as for the design of his clothing. The cutting-edge designer demonstrated great imagination in the creation of his fragrances and surrounded himself with the best perfumers in order to give Dior perfumes, from the very beginning, the aura of modernity that they still enjoy today.
"After women, flowers are the most divine creations." Christian Dior
The olfactory signature of Dior perfumes
Dior perfumes still represent all the passions of the couturier who founded the label. Christian Dior's love of flowers naturally led to the creation of numerous fragrances with a floral heart. This proliferation of flowers has become characteristic of Dior perfumes. The couturier who created the New Look designed a structured fashion in order to flatter women's figures. He designed his perfumes in the same way, working on their construction as he would work on the most elaborate evening gowns. The ultimate accessory, the final touch to a look, the perfume is constructed with the same precision and excellence demanded of Haute Couture.